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    Newsletter Issue #1031: Apple and the Money Machine Journey

    January 30th, 2022

    When I first began using a Mac in the 1980s, I didn’t look at the company as a potential money machine. For well over a decade, my decision was often attacked by PC-using critics. They told me there wasn’t any useful software for a Mac, at the same time I was generating content with Adobe […]


    More About Apple’s Secret Sauce

    March 8th, 2018

    Apple has made a huge amount of progress overcoming common impressions of the company over the years, and the unexpected continues to happen. At first, there was a computer named Apple, but a different product, the Mac, had the staying power. in the early days,. the use of a graphical user interface was considered controversial […]


    More About the Business Case for the Mac

    October 27th, 2017

    When I wrote about recent Apple partnerships with businesses, I only looked at part of the equation. There’s a lot more to report, but I’ll get to that shortly. Now the closest look I had at the business case for the Mac was a company I worked at during the mid-to-late-1980s. It was a prepress […]


    Newsletter Issue #934: Don’t Forget Macs and the Enterprise

    October 23rd, 2017

    When Apple made a surprising deal, in 2014, to work with IBM to deliver mobile apps for the enterprise, it was certainly a sea change from the original dynamic between these companies. Back in the mid-1980s, IBM built PCs running Microsoft’s MS-DOS text-based operating system. This was years before Windows took over, after becoming good […]