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    Newsletter Issue #992: Apple Quietly Makes the Case for Fewer Public Events

    May 10th, 2020

    Was it really so long ago? At one time, an Apple media event was big news. This was especially true when Steve Jobs was still among us. Although he wasn’t necessarily a skilled actor, he had his keynote chatter down pat. His consummate ability as a salesperson made it seem as if the new product […]


    Newsletter Issue #983: The iPad/Mac Convergence Report

    April 6th, 2020

    When the first iPad debuted in 2010, its reasons for existence were not altogether clear. In large part, it seemed little more than a giant iPod, with the added capability of being able to access cellular data, as an option. It used iOS, and worked with mostly scaled up version of iPhone apps. Over time, […]


    Dumb and Dumber HomePod Speculation

    March 14th, 2018

    It’s a known fact that Apple’s motives are often misunderstood by pundits and industry analysts. This may explain why the company often refuses to do what others demand that they do. Of course there’s always the possibility that Apple simply has better ideas, and its ongoing success ought to demonstrate that “troubling” fact. So we […]


    More About Apple’s Secret Sauce

    March 8th, 2018

    Apple has made a huge amount of progress overcoming common impressions of the company over the years, and the unexpected continues to happen. At first, there was a computer named Apple, but a different product, the Mac, had the staying power. in the early days,. the use of a graphical user interface was considered controversial […]