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    Newsletter Issue #1020: The Old Apple Complaints Mostly Fade Away

    September 23rd, 2021

    I wrote part of this article ahead of the September 14th media event where Apple introduced the iPhone [lucky] 13 and the Apple Watch 7. Although the former, days from shipping, garnered the usual favorable reviews, some were not so impressed. To them, the changes were largely “incremental” compared to the iPhone 12. It has a beefier battery, better camera performance, a slightly smaller notch and a little faster performance. It looks nearly the same, but will require a different case because it’s a tad thicker and has a larger camera bump.

    Except for battery life, I rather doubt most of you would notice much of a difference, and it’s likely people upgrading will be switching from Android or replacing a much older iPhone. Otherwise, paying more for some models may not make a whole lot of sense with discounts to be had on the iPhone 12.

    Some might suggest that this is an example of Apple losing its competitive edge. But it’s more about the fact that such a high level of performance has been achieved that it becomes harder and harder to improve things. Compared to all the expected possibilities, the complete elimination of the still-controversial notch would be the most effective move. Apple could sell an iPhone without one and it would probably succeed as much or more than most any other improvement.

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    Newsletter Issue #1014: Some Modest Expectations for Apple in 2021 and Such

    January 10th, 2021

    Many of you have read various and sundry predictions from both tech and mainstream pundits who profess to know something about the Apple and its plans for this year. It reached a crescendo, as you might expect, when the end of 2020 approached. But I wonder just how much thought was involved in putting these ideas together. A lot of it was just plain common sense, or what passes for common sense in this broken world of ours.

    So you read about what the 2021 iPhone 13 might be like, and it was about a similar product with a few more features, perhaps a better camera and maybe even a tinier notch. One story, citing rumors from the Apple supply chain, a common source of real or imagined rumors, has it that the rear camera bump might also be smaller.

    Now in the scheme of things, the camera bump is the most awkward design factor, or would be if you decided to use your iPhone — or similarly equipped Android device — without a case. But since I always have a bumper case, it’s no matter to me. I have managed to avoid most instances of damage as a result.

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