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    Newsletter Issue #1022: So Much for Apple Silicon Being Cheaper

    October 19th, 2021

    Forgive me for being naive about it, but I honestly expected Apple to be able to reduce the price of new Macs as a result of the switchover to Apple Silicon. You see, they no longer have to pay a third-party provider for those CPUs, and thus they should not have to concern themselves with […]


    Newsletter Issue #1020: The Old Apple Complaints Mostly Fade Away

    September 23rd, 2021

    I wrote part of this article ahead of the September 14th media event where Apple introduced the iPhone [lucky] 13 and the Apple Watch 7. Although the former, days from shipping, garnered the usual favorable reviews, some were not so impressed. To them, the changes were largely “incremental” compared to the iPhone 12. It has […]


    Newsletter Issue #973: Did Apple Really Admit iPhone Prices Are Too High?

    February 7th, 2019

    As I write this column, Apple is probably still smarting over the news that lower sales in China and delayed iPhone upgrades that combined to produce an $5 million shortfall for the December quarter. But I’m not going to focus this column on old news. You’ve read all about it, but it’s also true that […]


    A New Way To Deliver an Apple TV? Give Them Away!

    August 22nd, 2018

    It’s no secret that the Apple TV isn’t doing terribly well compared to similar gear from Amazon, Google and market leader Roku. While Apple was the pioneer in this space, it took far too long to modernize the product. Even when Apple introduced an all-new model in 2015, it made it much more expensive, yet […]