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  • Newsletter Issue #1021: The Apple Hardware Updates We May Not Need

    October 17th, 2021

    Let me make one thing perfectly clear: This story doesn’t mean Apple’s hundreds of millions of customers no longer care about buying new iPhones. Or any other hardware from them. It doesn’t necessarily even apply strictly to Apple, although that remains the focus of this column. But it does show how tech companies have more or less surpassed what customers need to get stuff done.

    This is what I mean:

    Over the years, whenever I bought a new Mac — or a new iPhone — there would be a tremendous boost in performance over the previous model with just one exception. That was the first model with a PowerPC chip in 1994.

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