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  • Newsletter Issue #1016: So Apple Didn’t Fail Under Tim Cook

    May 16th, 2021

    Wall Street analysts must go back to the drawing boards after Apple reported two blowout quarters in a row so far this year. With total revenue of $89.6 billion for the most recent quarter, you’d almost think they had, by mistake, released the numbers for a holiday quarter. But no, this was correct. It was 54% higher than last year, with earnings of $1.40 per diluted share.

    Most important is that Apple’s “failing” products all had significant growth. That includes the iPhone and even the “old fashioned” Mac. So maybe Apple wasn’t so crazy switching to Apple Silicon and ditching Intel. Or maybe most Mac users don’t concern themselves with the niceties of parts selection and such and are more concerned with having a computer that, well mostly, just works.

    In passing, I go with the latter. While I don’t have any polls at hand, I rather suspect that the vast majority of Mac users wouldn’t know what sort of processor their machine has. Well, perhaps the numbers will be higher for the M1 Macs, since Apple has made such a huge deal in promoting them.

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