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  • Newsletter Issue #1005: Looking at Apple’s Totally Boring Media Event

    September 21st, 2020

    For months, it was a given that Apple would announce the rumored iPhone 12 at its annual September media splash. And, in the days before it happened, it was rumored that it wouldn’t happen, which essentially took much of the meat out of the event.

    Indeed, Apple’s 65-minute infomercial last week was decidedly predictable and not terribly impressive. The new products and the new features may be useful, but there was nothing so compelling that you should throw away your recent Apple gear and invest in something new.

    Well, I suppose there’s the blood oxygen sensor in the Apple Watch Series 6, but it seems to be sensitive to the type of band you wear to make it reliable. All right, the display is brighter and the battery charges faster, but such improvements aren’t game-changers. If you want one, the main decision is whether to save $120 and buy the Apple Watch SE and sacrifice the blood oxygen and ECG apps.

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