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  • Newsletter Issue #1002: Some People Forget that Apple is a For-Profit Company

    August 10th, 2020

    While Apple makes a huge deal of customer privacy and adherence to environmental standards, it may be, in part, a marketing ploy. After all, Apple is in business to make profits and add value to its stockholders. It is, after all, a mutational corporate powerhouse.

    So after CEO Tim Cook delivered testimony to a sometimes-contentious hearing at the U.S. House of Representatives on July 29, developers began to speak out about policies that they felt were restrictive. It didn’t help that some internal email exchanges were revealed that revealed discussions about raising Apple’s cut of App Store revenue from 30% to 40%. A scandal! Or maybe not. After all, where are the emails about discussions on the part of Google and other companies that might have impacted the fees they charge? Did anyone bother to look for them? And if they did, where are they?

    Besides, it’s not wrong for a company to look at different financial setups for products or services, even if some seem a little too greedy.

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