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  • Newsletter Issue #995: Does Apple Really Want to
    Alienate Customers with ARM on a Mac?

    June 14th, 2020

    A lot of what passes for tech journalism — or mainstream journalism for that matter — fails to recognize the history behind a matter. So for several years, as Apple produced faster and faster custom ARM-based CPUs that vanquished competing silicon, there has been growing speculation that the Mac will get them next.

    On the surface, it makes plenty of sense sense. In recent years, Intel has begun to hit the wall in improving the performance of its own CPU. Its efforts to build mobile processors haven’t gone so well. At one time, the low-power chip that came to be known as Atom was considered as a possible contender for use in the iPhone, or perhaps other Apple mobile gear.

    It never happened, and Intel’s efforts to move from its core competency – PC processors — haven’t gone so well. For a time Apple even bought billions of dollars of baseband modems for iPhones from Intel, but the company hasn’t been able to scale up to 5G. In the end, Apple settled a simmering series of lawsuits with Qualcomm to buy its hardware instead.

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