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  • Newsletter Issue #992: Apple Quietly Makes the Case for Fewer Public Events

    May 10th, 2020

    Was it really so long ago?

    At one time, an Apple media event was big news. This was especially true when Steve Jobs was still among us. Although he wasn’t necessarily a skilled actor, he had his keynote chatter down pat. His consummate ability as a salesperson made it seem as if the new product or service was the greatest thing since sliced bread. Or the wheel, or whatever product you wish to name.

    Sometimes you felt that the new gadget was little more than an indulgence, and that was probably the initial reaction to the first iPod, with 1,000 songs in your pocket.

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